Market Research Panel for Administrative Professionals Launches

Diversified Communications announced today the launch of the ASAP Power Panel, the first online market research panel specifically geared to administrative professionals.Through surveys and online focus groups, the panel allows interested companies access to the opinions and preferences of administrative professionals across the United States. In turn, by participating in monthly surveys or online focus groups, administrative professionals earn rewards to redeem for gift certificates or donations to charity.

As the producer of the annual Administrative Professionals Conference, and the parent company of the American Society of Administrative Professionals, Diversified Communications is uniquely suited to engage this audience.

According to Senior Insights Manager, Katie E. Clark, “The Power Panel was a natural extension of our existing relationships with thousands of Administrative Professionals in the United States. It allows us to facilitate feedback between this important professional group and the many companies who want their opinions.”

The ASAP Powel Panel is the only market research panel for and about administrative professionals and executive assistants. Since its soft launch in September, its staff has run surveys and produced actionable business insights on topics such as website design, new product concepts and the purchasing process for office products.

To learn more about sponsoring a survey to the panel, please contact Patrice Hampson at [email protected]. To join the panel as a participant, please visit:

The American Society of Administrative Professionals ( was established in 2005 to provide year-round online professional development, training, and resources to address the changing roles and demanding responsibilities of Administrative Professionals and Executive Assistants.
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Diversified Communications is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products, publications and television stations. Diversified serves a number of industries including: business management, technology, healthcare, natural and organic, food service, seafood and commercial marine. Based in Portland, Maine, USA, Diversified has divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore, Thailand and the United Kingdom.
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