Diversified Communications’ Employee Wellness Program Recognized by the American Heart Association

Diversified Communications announced today that their wellness program – DC Balance – earned them the distinction of being one of ten, platinum level “Fit Friendly Worksites” in the state of Maine, by the American Heart Association (AHA). The AHA recognizes employers who go above and beyond when it comes to their employees’ health.

In addition, Diversified Communications and Southworth Products were Maine’s recipients of the Worksite Innovation Award for leading the development and implementation of an innovative and effective program that promotes wellness, specifically in the workplace. Diversified also received the Community Innovation Award for developing and implementing an innovative program in the community. The awards will be announced at the Southern Maine Heart Walk on Sunday, May 15.

“In taking a holistic approach to employee wellness, our Sr. HR & Wellness Manager, Lisa McCann, provides a variety of structured, incentivized classes and workshops that engage over 90% of our employees annually,” said Janice Rogers, Diversified’s Corporate Vice President of Human Resources. “This level of participation translates to cost savings for the company which we reinvest in our program and pass on to our employees in the form of wellness credits, which are earned through participation in wellness activities and applied toward the employees’ health insurance premiums the following plan year.”

DC Balance encompasses annual onsite health risk assessments, quarterly wellness challenges to encourage healthy habits, and onsite classes with expert, local instructors of nutrition, meditation, yoga, Pilates, spinning and cardiovascular and weight training. Classes are held in a dedicated fitness room on the first floor of Diversified’s Fitness Zone. The 4,500 square foot facility also includes a second floor with more than two dozen pieces of commercial grade cardiovascular and strength training equipment, and changing rooms with showers. This facility is open to employees’ family members, as well.

The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. We are the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call the AHA in Maine at (207) 289-2394, visit or follow us on Facebook and Twitter.

Diversified Communications is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products, publications and television stations. Diversified serves a number of industries including: technology, seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified has divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore, Thailand and the United Kingdom. For more information, visit:

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