Diversified Communications Acquires Mumbrella, a Digital Publishing and Event Company in Australia

Recently, Diversified Communications completed the acquisition of Mumbrella, the leading brand in the digital publishing and marketing industry in Australia. The business is aligned with Diversified Communications’ expansion and diversification plans as well as their growing global portfolio of events, digital products and publications. Mumbrella will operate as an extension of Diversified Communications Australia and will maintain their existing structure, editorial team and its journalistic freedom and integrity.

“We are very excited to welcome Mumbrella’s co-founders Martin Lane and Tim Burrows and the entire Mumbrella staff to Diversified,” said Diversified Communications Australia’s General Manager, David Longman. “Together we are well-positioned to continue to deliver exceptional content and training that will provide the necessary ongoing education within the growing marketing communications space.”

Launched in 2008 as a marketing and media news platform, the Mumbrella brand has grown to a multi-platform business model that includes online news platforms, eNewsletters, and database subscription services as well as conferences and awards events. Firmly established as a go-to source for marketing and communications professionals, this latest acquisition by Diversified Communications is another step towards reaching the company’s goal to diversify their marketing offerings and expand their customer base in Australia.

Following the purchases of Naturally Good Expo and Luxperience, Mumbrella is the third acquisition in Australia for Diversified in 2017.

President & CEO of Diversified Communications, Theodore Wirth says, “This is our fourth acquisition this year, our third in Australia, and we continue to seek out opportunities for acquisitions and partnerships with entrepreneurs and established media producers to support the needs of the markets we currently serve and to expand to serve new markets.”

Diversified Communications is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products and publications. Diversified serves a number of industries including: travel and transportation, food and beverage, natural and organic, healthcare, commercial marine, technology and business management. Based in Portland, Maine, USA, Diversified has divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore and the United Kingdom.

Mumbrella was launched in Sydney, Australia in 2008 by co-founders Martin Lane (CEO), Tim Burrowes (Content Director) and Ian Wakeling (Non-executive Director). In 2017 the company produced 21 live events and a complementary portfolio of digital products, including websites, eNewsletters, sponsored Electronic Direct Mailings (EDMs), and database subscription services. Mumbrella is headquartered in Sydney, and has over 30 employees in Australia and three employees in Singapore.
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