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Local Companies Partner To ‘Petal It Forward’ To Portlanders

Diversified Communications, Portland-based producer of global trade shows, including the International Floriculture Expo, is teaming up with Fiddleheads Flowers in Cape Elizabeth to share the joy of flowers with Portland commuters on Wednesday, February 10th between 8:00-9:00AM. The event complements the national “Petal it Forward” campaign by the Society of American Florists, and comes just in time for Valentine’s Day, as Diversified gears up to launch the 2016 International Floriculture Expo, held this year in Chicago in June.

Members from Diversified and Fiddleheads will be hitting the streets of Portland’s Downtown District Wednesday morning, passing out flowers to passersby. Hundreds of people will get the unexpected surprise of receiving two individual rose bouquets as they head to work, run errands, or go about their morning routines. They’ll then be asked to “Petal it Forward,” by passing one along to a friend, loved one, or stranger.

“Flowers make people happy; they put a smile on your face. We wanted to share that joy with hundreds of local people,” said Lora Burns from Diversified Communications. “It’s timely, because we have Valentine’s Day around the corner, and we’re kicking off our campaign for the International Floriculture Expo, but we also chose this day because it’s just your average regular weekday, and we wanted to say, ‘sometimes the best reason to send or give flowers is no reason at all.’”

“It is efforts like this that remind me how passionate our employees are about the industries we serve and our local community,” said Bob Callahan, Vice President of Diversified Communications. “Such staff-driven initiatives perfectly reflect our values of cooperation, caring and community.”

The companies will spend Tuesday prepping the hundreds of individual bouquets that they’ll pass out Wednesday in Monument Square, the Arts District, the Old Port, and surrounding areas.


Diversified Communications is a leading international media company providing market access, education and information through global, national and regional face-to-face events, digital products, publications and television stations. Diversified serves a number of industries including: floral, seafood, food service, natural and organic, healthcare, commercial marine, technology, and business management. Based in Portland, Maine, USA, Diversified has divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore, Thailand and the United Kingdom. For more information, visit www.divcom.com.

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